REDMOND, Wash., and LOS GATOS, Calif., Jan. 13, 2010 – Nintendo of America Inc. and Netflix, Inc. [Nasdaq: NFLX] today announced an agreement that will allow Netflix members who are also owners of Nintendo’s Wii™ home console to instantly watch thousands of movies and TV episodes streamed from Netflix directly to their TVs. Netflix is scheduled to go live on the Wii console this spring in the United States at no additional cost to Netflix members who have a plan starting at $8.99 a month, a Wii console and a broadband Internet connection.
The partnership between the two companies will extend the reach of content streamed from Netflix farther than ever before, thanks to the mainstream popularity of the Wii console. Wii remains the fastest-selling home console in history, and reaches more consumers than any other device that currently supports streaming movies from Netflix. In December 2009, Nintendo sold well in excess of 3 million Wii consoles in the United States. Wii is the top-selling home video game system of this generation, and as such brings the Netflix experience to a broad and diverse mass market.
“Our goal is to offer Netflix members as many ways as possible to watch movies and TV episodes streamed from Netflix right to their TVs and to give non-members more and compelling reasons to consider the service,” said Netflix co-founder and CEO Reed Hastings. “Joining forces with Nintendo, which has been so immensely popular with consumers since its introduction, is a very meaningful step in that direction.”
With 11.1 million U.S. subscribers as of Sept. 30, 2009, Netflix continues to expand the ways in which its members can watch movies and TV shows streamed directly to TVs via a range of Netflix-ready devices such as the Wii console. Netflix memberships start as low as $8.99 a month, and members also can receive unlimited DVDs delivered quickly to their homes. At the same time, consumers continue to demonstrate a preference for Wii consoles, which offer tremendous value, whether measured in fun games, shared experiences or the suggested retail price of just $199.99.